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Articles from the Opt-In Blog
Are Your Facebook Lead Ads Working? Here’s How to Tell
You’ve got your first Facebook Lead Ad campaign up and running. Creative looks good, call to action is strong and your offer is compelling. You’ve even added a concisely worded Context Card and pared back your lead form field to encourage quick submission. But are your Facebook Lead Ads working? Are they generating Facebook Leads for you?
6 Quick Tips for Lead Nurturing
Whether you’re running a traditional lead generation campaign or testing how to collect leads without landing pages, the end result is the same: you’ve got a lot of leads to follow up on! Remember, lead generation is only half the battle, and then lead nurturing comes into play.These leads have expressed interest, but they’re not your customers—yet. But you can convert them into paying customers quickly with the following lead nurturing tips.
Opt-In Marketing Trends
The new year presents a unique opportunity to refresh, revamp and revitalize your opt-in marketing strategy. Budgets are replenished and consumers are making resolutions to better their mind, body, wallet and more. It’s the perfect time to rethink your current opt-in marketing plan and look at new ways to drive customers through the funnel.