What is opt-in advertising?

Opt-in advertising is nn ad format that enables a consumer to explicitly opt-in to have their personal information shared with a specific advertiser without leaving the website on which the ad was displayed.

What is LeadServe?

LeadServe is our self-service platform that allows advertisers and web publishers to create, manage and optimize their opt-in advertising initiatives. It is the first platform ever that puts the immense power of opt-in advertising in the hands of the advertisers and publishers directly. By doing so, LeadServe allows all advertisers and publishers to make and execute real-time decisions about their initiatives, exponentially increasing their efficiency, precision, flexibility and most importantly, effectiveness. For more information on LeadServe click here.

What makes an effective opt-in offer?

The general rule of thumb for an effective offer is to communicate the value being provided to the consumer. This value will give the consumer a reason to take action/opt-in to the offer. Other key points include: a clear and concise message that describes what the consumer will be receiving, call to action within the message, and visually compelling creative.

Where else can I place opt-in advertisements within my website?

Opt-in offers can be placed in several different areas of a publisher's website. Our simple "cut and paste" JavaScript implementation process allows us to serve offers almost anywhere. Common areas include: registration path (most common), special offers page, login page and profile update path.

Don't see your question? Send us and email at and we'll post it.