Streetread just completed a partnership with Opt-Intelligence to provide users with highly-targeted financial promotions and offers. Upon registration, users will be showed a number of great, mostly free, promotions such as newspaper subscriptions, newsletter subscriptions, investing kits and software, and much more.10/01/2008
Lead generation is a priority for publishers, particularly as some of their online products like Web channels and Webcasts mature. Still, much lead generation remains random and generalized funneling the names and titles of registrants for videos, Web casts and Webinars without targeting demographics.09/19/2008
Opt-Intelligence, a leader in the burgeoning field of opt-in advertising, has quietly begun rolling out a new, self-service system that will enable mid-size, small and even self-publishers that comprise the so-called "long-tail" marketplace to automatically tap ad budgets in search of qualified, permission-based leads. The new platform, dubbed LeadServe, literally generates leads automatically from consumers who are opting into advertising offers while registering on Web sites.09/16/2008
IRVINE, Calif., Sept. 16 /PRNewswire-FirstCall/ -- WallStreet Direct, Inc., the owner and operator of http://www.wallst.net, and a wholly-owned subsidiary of Financial Media Group, Inc. (OTC Bulletin Board: FNGP), today announced that it has partnered with Opt-Intelligence, Inc. (http://www.opt-intelligence.com), a leading provider of opt-in consumer advertising, to provide co-registration advertising to its members.05/14/2008
Opt-Intelligence Inc., a leader in the online lead generation advertising space, today announced the launch of LeadServe@reg; - the first self-service platform ever that allow advertisers to submit highly-targeted opt-in offers which publishers display and generate exclusive opt-in leads for.
New York (PRWEB) May 14, 2008 -- Opt-Intelligence Inc., a leader in the online lead generation advertising space, today announced the launch of LeadServe®--a unique and revolutionary new platform that will change the way both advertisers and web publishers create, manage and optimize their opt-in advertising initiatives.
Join the leader of one of the most exciting and fastest growing areas in online advertising - performance based advertising and opt-in lead generation. Opt-Intelligence runs the leading, global opt-in advertising solutions platform built on our own proprietary technology. Consistently recognized as innovators and experts in the space, Opt-Intelligence is on the cutting edge of how opt-in advertising and lead generation is done on the Internet while providing the highest levels of integrity, service, and results.03/13/2008
Alex Rozhitsky and Jennifer Cunningham-Lozano have joined Opt-Intelligence Inc. (www.opt-intelligence.com), a leading provider of opt-in consumer advertising. New York, NY (PRWEB) March 13,2008 -- Alex Rozhitsky and Jennifer Cunningham-Lozano have joined Opt-Intelligence Inc. (www.opt-intelligence.com), a leading provider of opt-in consumer advertising.02/28/2008
Stephanie Ko has joined New York-based Opt-Intelligence, Inc. as Marketing Manager, responsible for marketing, promotions and public relations. New York, NY (PRWEB) February 28, 2008 -- Opt-Intelligence Inc. (www.opt-intelligence.com) today announced that Stephanie Ko has joined the company as Marketing Manager, responsible for marketing, promotions and public relations. Ko most recently was Marketing Coordinator for HBO sports. Also at HBO, she had been Festival Coordinator for The Comedy Festival and Production Coordinator for The U.S. Comedy Arts Festival.08/30/2007
The Florida attorney general's office has sued World Avenue USA, formerly based in Boca Raton, and its CEO NiuNiu Ji for alleged deceptive Internet advertising practices. Attorney General Bill McCollum called the company's offers of free gifts or prizes "a deliberate attempt to misinform or mislead Floridians." The company is now based in the U.S. Virgin Islands, according to the lawsuit.07/25/2007
AllHipHop.com has chosen Opt-Intelligence, Inc. (www.opt-intelligence.com) to provide opt-in advertising on its website at www.AllHipHop.com.
New York, NY (PRWEB) July 25, 2007 -- AllHipHop.com, the most widely read Hip-Hop entity in the world, will begin offering opt-In advertising on its website at www.AllHipHop.com. Registered users will now have the ability to explicitly register with advertisers of their choosing. AllHipHop.com has chosen Opt-Intelligence, Inc. (www.opt-intelligence.com) to provide the technology platform behind this new revenue stream.
Andrew Van Etten joins Opt-Intelligence Inc. Board of Directors.
New York, NY (PRWEB) July 13, 2007 -- Opt-Intelligence (www.opt-intelligence.com), today announced that Andrew Van Etten, Managing Director, World Technology Corp, has been appointed to the Company's Board of Directors, effective immediately.
Over the last 20 years, Andrew has held a series of global leadership roles as a strategic investor and international partner for dozens of start-ups and Global Fortune 1000 companies.
New York, NY -- (PR Newswire) - May 20, 2007 - Investor's Business Daily® has selected Opt- Intelligence's proprietary ad serving platform to display opt-in advertising on its Investors.com website.05/21/2007
New York, NY (PRWEB via PRWebDirect) May 21, 2007 -- Opt-Intelligence (www.opt-intelligence.com) announced today that the emails it sends on behalf of its advertiser clients, to confirm consumer opt-ins, are now certified by Return Path's Sender Score Certified program.08/16/2006
NEW YORK (PRWEB) August 19, 2006 -- Chicago-based Zacks Investment Research (ZIR) has chosen Opt-Intelligence Inc.'s lead generation and ad-serving platform for the company's institutional and individual investor-oriented Web sites.
When users register at Web sites in the ZIR network, they will be served opt-in advertisements by Opt-Intelligence. The ads will be selected from a pool of advertisers in the Opt-Intelligence Network based on a combination of demographic criteria pre-defined by the advertiser and the individual profile of the registered user. The users may opt-in to explicitly request that their information be shared with one or more specific advertisers.
Over the last several years we have witnessed a very interesting evolution in the online lead generation space. Internally, we insisted that all of the incentive-based paths, the pre-checked boxes (also called opt-outs, regardless of what the lead-gen provider wants to call them) and other "non-user friendly" methods of generating leads couldn't last. I will be the first to admit, it had/has lasted a lot longer than I expected, albeit not as widespread as it was.
Bob Dylan wrote and sang about changing times in the '60s. For online lead generation marketers, the times are changing now, and in ways that could hurt best-practices firms.
Recent news articles and research reports suggest the FTC may be looking into certain online lead-gen practices. ValueClick's WebClients was mentioned in a widely published RBC Capital Markets report on the subject, along with such sites as PinkPhone4Free.com, eatandbemerry.com, and FreeLawnTractor.com. (ValueClick emphatically states it's not the subject of any FTC or other government investigation.)
I'm sitting at ad:tech in San Francisco. Everywhere I look, there seems to be an online lead generation company. One of my sales guys walked the show and counted 32 companies that claim to do some level of online lead generation. I feel bad for the soul who can't separate posers from players. I've been in the space for eight years, and even I have a hard time!
A year ago, when my company and three others formed the Online Lead Generation Association (OLGA), we were motivated by the desire to promote high standards in our small but fast-growing segment of online marketing. For every straight-up lead-gen company, there are probably 10 that are more interested in making a quick buck. They'll use whatever untoward tactics they can, even if it means plucking clean the golden goose lead generation represents for marketers and Web sites when done correctly.
The Internet Advertising Bureau's (IAB's) recently issued "Marketer & Agency Guide to Lead Quality" (PDF download) defines lead quality and provides guidelines for quantifying quality in line with industry benchmarks. On the whole, it's a worthy effort, but I disagree with some of its conclusions.
Speaking at a number of conferences lately, I've fielded many questions regarding "different types of online lead gen." My response is usually to inquire what the questioner means. The answer is generally along the lines of, "Well, there's online lead gen derived from search, banners, contextual ads, e-mail, etc."
This past week, I spoke at the Return On Marketing Investment (ROMI) conference in Miami sponsored by the Institute for International Research. Given the topic and my role as chairman of the Online Lead Generation Association (OLGA), I discussed how online lead generation is a perfect fit for marketing ROI (define). There were people from all over the world in attendance, even a gent from Uganda.
In the last few years, online lead generation has become an incredibly hot topic. OK, co-registration. Regardless of what you call it, online lead gen is now being talked about with increasing frequency. Slowly but surely, more people are sticking around to hear what we have to say, just in case we're different.
We're all rolling back to the office in a new year (some more slowly than others). If only I could come up with a way to run a lead-gen company from the Florida Keys. They have Internet access and you can work remotely, plus there are rocking waterfront bars -- distractions aplenty!
So what we can expect from the coming year?
A bunch of you have asked me to address the year's best and worst in online-lead generation, so here goes. This should be interesting, because some of the worst offenders in this space are also the best. You'll understand shortly.
The holidays are sneaking up on us again. You're responsible for driving sales of your product, service, or organization and before you know it, it's the all-important holiday season. I get a little freaked out because I have a lot of plans yet to make and gifts to buy (personal and professional); add to that one of the biggest pieces of online strategy for my employer.
Lead gen, lead gen, everywhere there's lead gen.
Last week was ad:tech New York (it should actually be called broker:tech, but we'll stay away from that for now). I don't think I could have listened to the pitch "we're an online ad network" one more time.
The online world tends to get caught up in online ad spend reporting. In the first half of this year, Internet ad revenues hit a record $7.9 billion, rising 37 percent over the same period a year ago, according to the Internet Advertising Bureau (IAB). I particularly get caught up in the lead-generation/referral piece of the pie: $250 million two years ago to $750 million last year, to $590 million for just the first six months of this year.
In my Last column, I wrote about the state of lead generation and where I thought it would be a year or 18 months from now. My column was focused on cleaning up the space and some other assorted thoughts about best practices. I received a lot of comments, the most common of which was, "Where do you actually see lead generation heading from a scale perspective?"
Click fraud is suddenly everywhere in the news: a page-one investigative piece in "BusinessWeek," a critical two-page take in "Fortune," articles in major newspapers. Something's going on here, although it could well be lots of smoke and little flame. According to "BusinessWeek," some big Web players have put together an alliance to pressure major search engines to get more serious about cracking down on click fraud. It has many permutations but essentially causes advertisers to pay for leads of a dubious, if not fraudulent, nature.
Now that all the kiddies are heading back to school (I'll miss those three interns!), I thought I'd close this summer with a column that's more educational than anything else. I'm so involved in online lead generation that I often forget a lot of very smart people don't understand the differences in most of the forms of co-registration and lead generation.
Part 1 of this series explained the various forms of co-registration and lead generation. Today, I'll continue the back-to-school education by describing how a quality online lead generation campaign should be run.
Last week, Australian brewer Foster's announced it's moving all its TV ad dollars online. This needs repeating: Foster's is putting no money into TV and all its money online. Apparently, the global premium-branded beverage company isn't reaching enough of its target audience (males 21-25) on TV, but believes it can do so by running videos on Web sites such as Heavy.com.
If ignorance is bliss, there are a lot of happy people in the coregistration space. Call it funny or pathetic, it's truly amazing how so many people don't know what they're doing when it comes to lead-generation campaigns, including Web sites running coregistration offers.
What's a "good" coregistration/lead-generation offer?
This topic may not be as sexy as who caught Paris Hilton on someone's voicemail, or Brad and Angelina adopting another baby (two subjects that keep me glued to my TV). It's about crafting a lead-generation offer that's truly effective in the online world, one that translates into something very sexy: a medium in which to generate new, scaleable, and sustainable business and revenues.
Some call it "co-registration," some call it "lead generation," and still others call it "opt-in advertising."
For the longest time, I just didn't want to say the word "co-registration" in public. As soon as I did, quality Web sites and advertisers would literally cringe. One memorable example is when I was with some folks from a top-tier advertising agency in La Quinta, CA, last year and mentioned that I run a lead-gen/co-reg company. Their eyes rolled, heads tilted, and mouths grimaced. Now, this could have been the result of their fourth shot of tequila in about 18 minutes, but I'm pretty sure it was the mention of co-registration. And who could blamed them? Until quite recently, co-registration was a downright nasty word.